All News - 06.04.2023

MAXXelle and Sikha Worldwide Cosmoprof Bologna 2023

Cosmoprof 2023, the world’s leading trade fair for the cosmetics industry, took place in Bologna from 17 to 20 March 2023. MAXXelle, in this edition, HALL. 25 Stand A22, brought many novelties. From the choice of ingredients of natural origin from organic farming, to new materials and new pack shapes, increasingly sustainable, 100% recyclable, to the prestigious COSMOS ORGANIC certification, obtained thanks to the great commitment to in-house production with green processes through the concept of green chemistry, the respect of biodiversity and the absence of petrochemical ingredients. The production department is equipped with a wide range of high-tech equipment and machinery related to 4.0 production, which allows us to control the entire manufacturing process. In addition, we use green energy thanks to a photovoltaic system, an environmentally sustainable choice that reduces CO² emissions and limits the environmental impact. Next to the already well-known trichological product lines, this year the company has highlighted a new Dust Free Compact Bleaching Powder from the Colora Ultra Color Line, which with its highly bleaching formula, with 10 tones of lightening, allows maximum protection for the hair, due to its emollient properties during the bleaching process. A Vegan friendly formula with Guar Gum, a natural ingredient of vegetable origin. But the novelty that most caught the attention of all our visitors was the launch of a new professional treatment based on Hyaluronic Acid, Wheat Protein, Vegetable Glycerine and Vitamin E. DIAMOND LAMELLAR TREATMENT the lamellar treatment from the new Sikha Hair Care Brand launched at Cosmoprof 2022 aimed at the younger generation towards professional hair care that blends technology and green. Diamond Lamellar Treatment is the innovative NO RINSE, mirror effect treatment with conditioning/nourishing action and repairing function for damaged areas. Ultra light and super strengthening, it consists of two products: basic lamellar shampoo pH 7.5 and Lamellar Spray Fluid. Suitable for all hair types, it instantly makes hair shiny with a mirror effect, brings body to the shaft, restoring lost constituent elements, and exploits the new technology of lamellar power, particles capable of penetrating the hair cuticle and repairing damaged areas, much more effectively than traditional hair masks. Every year MAXXelle offers new technologies and new Vegan and eco-friendly formulations to enhance all aspects of beauty.

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