string(9) "Idratante"


string(11) "Pigmentante"


string(16) "Rimineralizzante"


Direct permanent vegan coloring, oxidant free. Size: 100 ml - View color chart.

Choose an option from the list below

Immediate availability / delivery in 48h 

ATTENTION: Professional product intended for professional hairdressers. Do-it-yourself use is not recommended unless there are professional skills and technical knowledge. In order to avoid any type of problem, carefully read the application methods provided by the company and consult the video tutorials. For more information contact +39 0733904373 or send an email:

Ammonia Free
PPD Free
Resorcinol Free
Oxidant Free
Acid pH

Permanent vegan colouring, oxidant free, that uses direct micro-pigmentation technology with acid pH, also providing nourishing and restructuring action.
Free of ammonia, ppd and resorcinol, it lasts as a normal oxidative colouring and is enriched with Wakame Seaweed, with antioxidant, moisturizing, emollient and remineralizing action.
NL does not open the cuticles and therefore does not attack the hair structure. The coloring pigments are anchored in a strong and intense way on the outside, allowing to obtain bright and extraordinarily long-lasting colours, leaving the hair shiny and smooth, with a strong nourishing, treating and plumping effect.
Compared to other direct colors on the market, NL grants up to 30% more intensity, brilliance and durability.

Being a direct coloring NL:

  • does not lighten
  • does not cover white hair
  • can not be mixed with other alkaline products (bleaching, oxidative colors, etc.)


AVAILABLE COLORS: yellow, orange, red, fuchsia, purple, blue, emerald, to be applied separately or mixed together.
* the NEUTRAL is to be used only in mixture with the other shades, to get pastel colors. If used by itself, it does not color the hair.
The coloring pigments contained in NL gradually fade over time by washing hair, leaving an increasingly soft shade, without color changes.

The best performances are obtained on bleached hair because the direct pigments fill the porous areas of the hair. Obviously the clearer the starting base will be, the more explosive and vibrant the final color will result (recommended lightening tone height 9/10/11).
Some colors can also be applied on darker bases (however always lightened to a 7/8 level) obtaining a less bright result, but still with an excellent reflex intensity.


  1. NL can be mixed with masks of the CURA biOTHERAPY line (Treated Hair, Dry & Frizzy Hair, Fine Hair Treatment) thus obtaining a coloured conditioning mask, which combines care& colour, both in salon and at home. The hairdresser can supply the client with the ready-made mixture to use at home. The coloured mask allows to enhance tones and experiment with fashion shades, by restoring and intensifying, at the same time, the health of the hair.
  2. It can also be mixed with shampoo, (Treated Hair, Dry & Frizzy Hair, Fine Hair), but must be applied immediately on the hair, for salon use.
Wakame Seaweed

Wakame Seaweed

With antioxidant, moisturizing, emollient and remineralizing action.

Pure Coloring Micro-pigments

Pure Coloring Micro-pigments

New generation micro-pigments to create trendy vivid colours and pastel variants, with long lasting results.

ingredients: aqua / water, cetearyl alcohol, ethoxydiglycol, behentrimonium chloride, cetrimonium chloride, phenoxyethanol, isopropyl alchohol, parfum / fragrance, ceteareth-30, polyquaternium-37, dicaprylyl carbonate, hydrolized vegetable protein pg-propyl silanetriol, lauryl glucoside, ethylhexyglycerin, glycerin, hydrolyzed oats, hydrolyzed wheat protein, hydrolyzed soy protein, undaria pinnatifida extract.

permanente naturale

Express delivery
in 24/72 hours

stiratura capelli biologica

International shipping

permanente senza ammoniaca

Disposable sample

permanente biologica

Free shipping
for orders over € 30



How to use the product


The application can be done both on dry hair and on freshly washed (towel-dried) hair.


Apply a generous quantity of product on the hair to colour, like a normal colouring, with any technique.


LAYING TIME: 15/20 minutes.


To create a pastel effects mix the desired colour with the Neutral tone.


By prolonging the time (40/45 minutes) a more intense and lasting colour is obtained.


Rinse thoroughly with water and proceed with washing using Treated Hair shampoo and mask


What customers say


After years looking for a product for my cherry red hair, I found the right one! By mixing the color with Treated Treatment I get a super nourishing coloring mask, quick and easy to apply. My hair is really a beautiful full red!

Martina P. 10 AGO 2020

The effect is really "wow". Vibrant and bright, I tried fuchsia on my light brown hair and I got a uniform color tone, extraordinarly long lasting. I don't tell you how wonderful is to blow-dry your hair after the treatment.

Giulia C. 17 AGO 2020

I tried this coloring in my salon, I wanted a summer pastel color, light, but still durable. My hairdresser suggested this new product to me and I must say that I am thrilled! A splendid candy pink, brilliant, the hair shines and after 8 washes it is still perfect! I still don't believe it!

Paola F. 28 AGO 2020
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